Blog & Insights
Practical. Contrarian. Grounded in 40+ real projects.
No AI hype, no magic promises. Just operational decisions on bringing AI agents into SMEs, what works, what doesn't, and why.
Featured
How to measure the ROI of an AI agent: a framework and baselines that actually work
Without a baseline, every claim that 'AI saved us X hours' is just an opinion. The framework Soraia uses with clients to measure ROI honestly.
Read the articleCustom AI Agents vs ChatGPT Enterprise: When to Use Which
Three concrete criteria to decide whether your team needs a shared ChatGPT Enterprise licence or a custom AI agent on your own processes. No FOMO, no sales pitch.
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- 7 min
Custom CRM or Standard: When to Build Your Own
Custom CRM or HubSpot/Salesforce? The concrete criteria to know when a standard CRM is enough and when building your own pays off. No hype.
- 6 min
E-invoicing 2026: stop re-typing invoice data by hand
From 2026 e-invoicing covers everyone in Italy, flat-rate taxpayers included. Here is how to automate invoice data extraction and reconciliation with AI agents.
- 6 min
Why automation projects fail in SMEs
Automation projects in SMEs rarely fail because of the technology. Here are the 4 change-management anti-patterns we see every time, and how to avoid them.
- 6 min
Generational change: what to digitalize first
When the next generation enters an industrial SMB, what to modernize first without stopping production. An honest guide to generational change.
- 6 min
Modern tools to attract talent, the hidden lever
Legacy systems and Excel-based processes push young talent away. The tools you use quietly decide who joins, and who stays, in your company.
- 6 min
B2B Outbound 2026: the AI agent that qualifies leads
Cold B2B outbound returns less every year in 2026. What an AI agent that qualifies and enriches leads does instead, with a real example and honest limits.
- 7 min
Get cited by ChatGPT & Perplexity: GEO for SMBs
How to get cited by ChatGPT, Perplexity and Google AI Overviews: GEO explained to an SMB, no fluff. What it is, how it differs from SEO, what to do.
- 6 min
Replacing legacy business software: the hidden cost
Legacy ERP in industrial SMEs costs more than you think: slow onboarding, key-person risk, vendor lock-in. When to modernise and when to replace.
- 7 min
AI Act & recruitment: what to do before August 2026
The AI Act classifies AI used for staff selection as a high-risk system. The 5 concrete obligations (human oversight, candidate notice, logs) to avoid fines.
- 8 min
AI Agents in Regulated Sectors: What's Allowed
Banking, insurance, healthcare: what you can actually do with AI agents in a regulated sector. An operational AI Act + GDPR map, without the scaremongering.
- 8 min
AI Agents in Your ERP: TeamSystem, Zucchetti, Odoo
Integrate AI agents with your ERP (TeamSystem, Zucchetti, Odoo): the patterns that hold up in production and the mistakes that sink projects.
- 8 min
Custom Software vs SaaS: How to Decide Well
Custom software vs SaaS? The 4 criteria we use to decide without regretting it in 2 years: real TCO over 3 years, lock-in, core process, lifecycle.
- 7 min
Beyond Excel: digitising business processes
That one spreadsheet running half your company is sometimes the right call. Here is when it starts costing you, and how to know it is time to digitise.
- 6 min
Which processes to automate: 5 signs yes, 2 no
An operational checklist for a COO: the 5 signs that show which processes to automate and the 2 that say stop. With practical cut-offs, no hype.
- 7 min
EU AI Act 2026 for SMEs: What Actually Changes in Practice
The EU AI Regulation is in force. For most European SMEs the direct obligations are limited, but there are 4 things you need to do. A practical guide.
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