Learn how AI integration helped KB&B develop a workflow to automate the generation and publication of articles and social media posts.

KBB & B

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‍KB&B, marketing agency based in Germany, specializes in strategies aimed at families and children. With a dedicated approach and specific skills, KB&B is the ideal partner to reach and involve the public in the vast family market.

Scenario

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• Manual Processes: The generation and publication of articles and images for the blog and social posts were managed manually by the marketing team.
• Time and Resources: The manual process required a significant amount of team time and resources, slowing down overall productivity.
• Inefficiency and Repetitiveness: The manual approach led to inefficiencies, with repetitive tasks that could be automated, compromising creativity and overall effectiveness.
• SEO limitations: Online presence and search engine indexing were limited, affecting the visibility and effectiveness of digital marketing strategies.
• Inter-Channel Coordination: Publishing on different social channels, such as LinkedIn and Instagram, required separate management and additional coordination, increasing operational complexity.
• ‍Team satisfaction: The marketing team felt growing dissatisfaction due to the need to spend too much time on manual operational tasks rather than on more strategic and creative activities.

Methodology

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• Definition of specific requests regarding the characteristics of the article and input (URL, YouTube, text)
• Iterative prompt engineering for optimal results
• Development of automated workflow for text and image generation and publication on sites and social channels (LinkedIn and Instagram)

Solution

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To improve efficiency in the generation and publication of content for KB&B's blog and social channels, the proposal has been made to implement an automated workflow. This solution is based on the use of OpenAI's GPT models for the creation of engaging articles and images.

Results

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The adoption of an automated workflow based on GPT models has allowed KB&B to save more than 750 hours per year, improving team productivity. The quality of the content has grown, positively affecting SEO and increasing online visibility. This solution has raised KB&B's profile as a cutting-edge marketing agency, improving team satisfaction and allowing a greater focus on creative initiatives.

Tools used