Optimized LinkedIn Outreach

Optimized LinkedIn Outreach

‍‍In the business environment, LinkedIn represents a gold mine of lead opportunities. However, integrating these potential business sources with traditional CRM systems can be a challenge.

Imagine a world where identifying and reaching ideal customer profiles on LinkedIn is a streamlined process and lead management is fully automated. We Soraia have implemented this solution for one of our clients, revolutionizing the way they approach outreach on LinkedIn.

What were the Challenges?

• Complex Integration: LinkedIn and traditional CRM systems don't integrate easily, creating difficulties in identifying ideal profiles.
• Contact Management: Manual processes lead to duplication and risk losing potential opportunities.
• Dispersed Communication: Communication with prospects requires a great deal of effort, with the risk of contacting leads already approached again.

Soraia's solution

To address these challenges, we introduced an effective integration between LinkedIn Expandi.io and HubSpot through Make, simplifying the process of developing and managing awareness campaigns. This solution allowed the simultaneous management of multiple LinkedIn accounts, optimizing the efficiency of outreach. In addition, timely notifications on Slack allowed sales representatives to respond promptly when a lead expresses interest. Finally, the reporting automation synchronized the results of the campaigns directly into Airtable, simplifying reporting activities.

Tangible Results:

• Efficient Management: Simultaneous management of 2 LinkedIn accounts, improving the reach and effectiveness of outreach.
• Targeted Contact: Contact of 1,000 leads with targeted involvement of sales representatives, increasing the effectiveness of resources.
• Operational Automation: Automate 5,000 manual tasks, improving overall operational efficiency.

The transformation of a complex process into a fluid operation has demonstrated how a targeted strategy can lead to tangible results and significantly improve business performance.